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About Our Founder

The Private Label Skincare Expert 

Meet the Founder of Wild West Skincare and the Billionaire Brand Builder

Keith Allen West, has reached the Inc. 500/5000 list with two of his cosmetics companies by growing revenue over 1,000%. The newest company, Urban Fresh Cosmetics, grew sales from $200,000 to $4.1 million in just three years. He has created THREE multi-million dollar brands. Each grew to the MILLION dollar mark in less than 12 months: Clear Light New Mexico, Urban Fresh Cosmetics and Bathing Bad.

One Guy with a passion for ingredients, years of recipe experience and a KitchenAid® Mixer.

Through a series of major life events, Keith West has become an accomplished skincare marketing expert, journalist, motivational coach and leader in the climate crisis. Keith West is the Billionaire Brand Builder known for his energetic presentations on branding, marketing and extreme retail growth strategies. Former Vice President Al Gore trained West in Johannesburg, South Africa as a Climate Reality Leader to teach solutions to our climate crisis.

A skincare expert since 1989 with over 28,000 clients, his focus has been on blending ancient Native America, African and Ayurvedic beliefs into a system that enhances modern wellness practices. His studies in world wellness rituals earned him a Doctor of Divinity degree.

West has been appointed Esthetics Director at several of the industry’s leading wellness facilities. As a respected ‘Celebrity Esthetician’, his expertise in products and ingredients led him to work with top celebrities including Cameron Diaz and Jennifer Lopez. His companies have been featured by BRAVO TV, HGTV, People Magazine, USA Today, VOGUE, Huffington Post, The Guardian, LA Times, NY Times, FOX, CNN, AOL, MSN, NPR and many more media outlets. His small business reality series through AOL reached 24 million.

New Orleans is a magical place where fountains bubble and birds chirp in lush, brick-walled courtyards. The mystical spirit of the city and the humidity from the Gulf of Mexico surround natives and visitors everyday unlike any other place on earth.

Coming from a family that spent much of their time farming and growing food, owner Keith West had a botanical background that only expanded in the city that is known for its fresh ingredients and decadent foods. The reputation of the superior food in New Orleans grew greatly in the decade that Keith lived there and his own cooking excellence was awarded “Best Breakfast in New Orleans” by Frommer’s Travel guide.

It is his passion for fresh ingredients, quality recipes and stunning presentation that crossed over from the hospitality business to the beauty industry at his day spa.

Now Keith lives with his adoring family and pet potbelly pig named Priscilla, in a 9,000 square foot historic converted music school in Albuquerque, New Mexico.  New Mexico is know for its diverse lands and history in agriculture. Albuquerque is a city hungry for rapid growth and expansion. From the awe-inspiring sunsets to the mountainous landscape it's no wonder why New Mexico is called the Land of Enchantment.