Creating a brand doesn’t have to be hard at all! We are going to discuss one of the most loved brands of all time. This brand started out in the year 1926 and has since grown to have its own shows on television as well as full-length movies. This brand was acquired by the Walt Disney company and this has spurred a lot of other merchandise based on this brand generating millions of dollars and beloved fans around the world.
We are talking about Winnie the Pooh of course! When you are creating your brand you want to be sure you have a story that goes with it based on what matters to you. For the author A. A. Milne this meant focusing on his family, and more specifically his son for inspiration. Christopher Robin’s favorite teddy bear was actually named Edward. The name Winnie the Pooh has origins in two other animals. The first was a Canadian Black Bear at the local London Zoo who was named after the city in which he was caught, Winnipeg, Canada. The second was Pooh a swan that the Milne family had met on vacation. By basing the brand’s story in your truth and sincere meaning you will pique other people’s interest in your brand.
Root the basis of your branding in the essence of your story so it will become just as important as the story behind it. This narrative will generate new friends and clients who will generate a substantial following. This following will contribute to building your brand loyalty; this will, in turn, build your bottom line.
As an example for our logo for Urban Fresh New Mexico, we wanted to include a piece of our story. This for us was easy because of our pet piggy. Her name is Priscilla, Pig of the Desert and she can be seen atop organic green hills with the New Mexican Zia sun setting in the background. We also wanted to ensure that our logo was specific to our Land of Enchantment so the whole picturesque scene is contained within our state’s outline.
While a logo is a great part of a brand, you really need the story to back it up as well as the team and customer service to back it up! That’s where making it your story comes back into play. Make people say “wow”, now that’s a brand I love and they love me back.