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Sales Support Blog

8 Skin Care Trends That Will Be HUGE in 2019

8 Skin Care Trends That Will Be HUGE in 2019

Unlike fashion, makeup and hair trends, skin care trends don’t always get a lot of buzz from the beauty and lifestyle industries. But that’s about to change. With more and more people taking a more holistic approach to beauty and getting savvier and savvier with what they put inside their bodies, healthy skin—and the pursuit of it—will definitely take center stage in 2019. As another year makes its grand arrival, dermatologists and skin care experts have their own ideas on how skin care will evolve in the months ahead. From an investment in technology to one in supplements, here’s what you can expect in 2019 to make you even more beautiful than you already are.

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Formulations: Success Tips For Developing Your Product Line

Formulations: Success Tips For Developing Your Product Line

Do you have a formula you’ve been making in your kitchen? Or in a small lab? That’s terrific because you already understand what you want and you likely have customers who already love your products.  That said … your formula may not be ready for commercially scaling up to larger batches and it may not be stable when stressed.  That’s one reason why you would work with a cosmetic formulator who is part of a contract manufacturing team.  One of the services that we provide is to work with your formula and take it through commercialization and scale up.

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We're all salespeople

We're all salespeople

I’ll never forget the first day of my introductory sales management class in college. Once all of the students had streamed into the room and found a seat, the professor stood up with a warm (and what appeared to be hopeful) smile and asked, “Who wants to be a salesperson?”

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WHY WE’RE NOT CERTIFIED ORGANIC (we think it is a good thing…)

WHY WE’RE NOT CERTIFIED ORGANIC (we think it is a good thing…)

Our skin care products are all made with natural, wild crafted, organically-grown, real ingredients that are protective, nourishing, calming, and hydrating to skin. So why aren’t our products certified organic?

This is a question many of our customers have asked, so we wanted to answer it here. We are absolutely committed to providing only the best nature has to offer to all of you, but we don’t want to incur extra costs that we believe are unnecessary—and then have to pass those costs on to our customers—just to support an organization.

WHAT WOULD AN ORGANIC SEAL MEAN?

An organic seal on a skin care product means that the product has met the requirements of the United States Department of Agriculture (USDA) to be labeled organic. This is the same organization that certifies foods organic, and the requirements are the same for personal care products—they must be made of mostly agricultural ingredients, and must meet the USDA and National Organic Program (NOP) standards for production, handling, processing, and labeling. The ingredients must be grown and processed without chemical fertilizers, growth hormones, GMOs, or synthetic pesticides.

If the USDA approves the product to use the seal, the following rules apply:

  • To label a product as 100% organic, the product must contain 100% USDA certified ingredients (excluding water and salt), have no non-organic ingredients, and all processing methods used to make the product must be 100% USDA certified organic. If the product meets all these requirements, it can display the USDA organic seal, and also must display the certifying agent’s name and address.
  • To label a product “organic,” the product must have at least 95% organic ingredients (excluding water and salt) and the remaining 5% can be non-organic. These can also display the seal and must include the certifying agent’s name and address.
  • To label a product as “made with organic ingredients,” it must contain at least 70% organic ingredients (excluding water and salt) and the remaining 30% can be non-organic. Manufacturers can’t display the USDA certified organic seal, but must display the certifying agent’s name and address.

THE CONFUSION

All this works very well for food, and the USDA organic certified seal is one of the most trustworthy labels around. It’s quite different in the world of personal care products, however. The USDA has jurisdiction over farm-raised ingredients only, and not all beauty product ingredients are regulated under their program.

For example, plant-derived ingredients (like those we use!) and essential oils are not regulated through this program, as they are not typically food products. Other items like cinnamon, honey, and avocado are, but you can see the complications we’d run into, as we love our plant ingredients and what they can do for the skin!

The USDA has simply not created specific organic standards for formulating and labeling personal care products that contain organic ingredients. That means that for us, a USDA seal wouldn’t mean much.

OTHER ORGANIC LABELS

There are a number of other organic certification organizations we could go through to get a seal to put on our products. Ecocert and Natrue are a couple of them, but there are many others. These are businesses offering a service. They would check our ingredients and our production processes, verify they meet a certain set of standards (which differ from company to company), and grant us the right to use their seal. We’d spend a lot of money for that process and the final result.

We find these labels confusing, however. Since there is no standard organic requirement for personal care products, it’s hard telling what you’re getting with a seal. The IOS Natural and Organic Cosmetic Standard, for example, makes sure all food ingredients are organic and that the company follows a strict set of eco-friendly guidelines. But the BDIH certification association requires natural, not synthetic, raw materials, and considers the ecological impact of each product. Whole Foods has their own certification system that guarantees the products contain “safe, gentle ingredients” (whatever that means) and are free from synthetic dyes, fragrances, and “harsh” chemicals.

Ecocert was the first certification body to develop standards for “natural and organic cosmetics,” and requires the use of ingredients derived from renewable resources, manufactured by environmentally friendly processes, and a minimum number of natural ingredients from organic farming.

Which of these labels would you choose? We can guess you’d be just as perplexed as we would be. It gets even worse when you’re thinking of putting money on the line—money that you have to regain through the price of your products.

THE COSTS

As you may imagine, there is a mountain of paperwork and red tape involved in securing any certified organic seal. You’re essentially paying for someone else to say your products and your manufacturing processes meet with their standards and approval.

The process is lengthy. First you have to decide which certification organization you want to go with. You need to study and understand their requirements, outline your own production practices and verify your compliance, then fill out and send in a lengthy application. You sign a contract and an estimate—after all, these organizations are in this for the money—and a certification officer proceeds to validate your raw materials, formulas, manufacturing processes, labels, and communication tools. He also does an on-site audit, then processes your file, and if after everything (which can take months to a year), if the organization approves, you receive certification and permission to label your products accordingly.

Then you continue to pay an annual certification fee.

It’s not uncommon at all for the process to end up costing in the tens of thousands of dollars, especially when you consider all the hours spent completing the process, as well as the payment to the organization.

At the end of the day, we have to ask ourselves one question: Is it worth it?

WE ESTABLISH OUR OWN GUIDELINES AND WORK TO WIN OUR CUSTOMERS’ TRUST

At Wild West Skincare, we decided the answer to that question was “no.” Why make our customers pay for certification? We have seen other companies with certification seals that are delivering products that are not effective for their customers. It all comes down to marketing, as these other companies are going through the process strictly to sell more products and justify a higher price.

We know what our standards are. We care deeply about what we put into our products. We research carefully to be sure our raw materials are of the highest quality. (A number of our ingredients are labeled “organic” on our ingredient decks because they come from suppliers that follow organic standards.)

Finally, we work hard to establish trust with our consumers. That’s what it’s really all about. We believe you’re unlikely to trust us more because of a label—particularly if it means you have to pay more for the product! So we choose to do our thing without seeking the approval of some organization.

We hope you agree it was the right decision!

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How to Outsource Effectively and Earn Back Your Time

How to Outsource Effectively and Earn Back Your Time

As an entrepreneur, you wear several hats. Some of them might even look good on you.

But there will inevitably be some parts of starting and running a business that fall outside your expertise.

On top of that, you’re one person: You’ve only got 2 hands and 24 hours in a day.

Just because you carry the weight of your business on your shoulders, doesn’t mean you need to shoulder all the responsibility alone.

Delegating responsibilities to other capable hands frees you up to focus on your vision and the things only you can do, whether it’s growing your business or even spending more time with your family.

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9 Simple Ways to Write Product Descriptions that Sell

9 Simple Ways to Write Product Descriptions that Sell

When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.

The best product descriptions address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you.

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Learn the 7 Life Hacks of How Really Wealthy People Grow Money

Learn the 7 Life Hacks of How Really Wealthy People Grow Money

We all have the potential to build streams of income and wealth. Here are some powerful ways to get there.

During the long course of my life in business, I've had the opportunity to meet some very wealthy people. For the most part, I've found that they're just like you and me--with the added bonus that their bank accounts make mine look like a teeny-tiny mosquito, or maybe a gnat.

And there's one more thing I've noticed about people who are truly wealthy--they have a different way of looking at the world than most of us. It's this different way of perceiving the world that allows them to see opportunities and convert them into successful businesses that build wealth.

Try these seven hacks of really wealthy people and see what they do for your bottom line.

1. They truly love what they do.

The really wealthy never settle--they go after what they really love in life and pursue a career in a field that means something to them. They live the advice, "Choose the career that you will be excited to get up for every morning." And if there's not a business that meets their needs, they create one themselves. Because they don't settle and instead go for what they truly love, wealthy people throw themselves into their work, they continue their search for answers to make their career even better, and they don't waste their time on frivolous things.

2. They constantly evolve.

Whether it is the latest technological advancement or a better way of listening and communicating with their staff, they continually educate themselves, keeping up with the latest trends for the betterment of all in their lives.

3. They edit their lives.

Really wealthy people frequently take a close look at where they are currently and where they want to go in their lives and edit as needed. Instead of merely existing within a company or staying in a not-so-great relationship, they move on and out to better choices for themselves.

4. They give generously of themselves.

They volunteer their time to help those causes they strongly believe in. They help the old lady in the store pick up her groceries when the bottom of the bag falls out. They effortlessly praise the work of their staff and genuinely appreciate those who work for them.

5. "Bad luck" is not part of their vocabulary.

Wealthy people believe, with every fiber of their being, that there is no such thing as bad luck--they believe that the lives they lead are the end product of the choices they have made. They tend to have a lot of very positive habits. Most regularly exercise and eat healthy, they work tirelessly, and they read and observe insatiably. All of these positive habits are the catalyst for their good luck like new business opportunities and a long, healthy life.

6. They ask a lot of questions.

The very wealthy ask a lot of questions and tend to be the best listeners. They are motivated by the desire to learn what it's like to live in another's shoes and they thrive on learning about others--some of their best ideas come from these conversations and really listening.

7. They don't live on wishes--they thrive on goals.

So often you hear people say, "I wish I was rich," or, "I wish I could find a different job." The very wealthy got where they are today by setting goals, not wishing--in fact, a very high percentage of them go after one significant goal yearly, whether it's a major career change or purchasing an island. What fuels their goals? Avoiding procrastination at all costs--the wealthy create lists daily and then conquer them.

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